Zero to Keynote - book
Your guide to go from idea to impactful talkConfidently craft and deliver talks that captivate, persuade, and inspire.
Beautiful UK Print Edition available
You’re on stage, the audience is with you, and your message lands. Incredible, right? But the truth is — what makes that possible isn’t just what happens on stage. It’s everything before you step up: shaping your idea, building slides that support (not drown) your message, rehearsing, and managing nerves long before the spotlight hits.Zero to Keynote isn’t about faking confidence or winging it. It’s about preparation — the repeatable steps that take you from blank page to a talk you can deliver with clarity, confidence, and impact.
Preparation Makes the Talk
Great talks don’t happen by accident. They come from shaping your idea, rehearsing, and preparing long before the audience is seated.Zero to Keynote is your roadmap — grounded in communication science and practical experience — to go from blank page to a talk you can deliver with clarity, confidence, and impact.
Inside the Book
Whether it’s your first talk, your first keynote, or simply a workplace presentation, this book gives you a proven system grounded in communication science, helping you:✔ Why speaking at a conference can be good for your career and self-growth✔ Idea Generation Made Simple – Spark and shape talk ideas that your audience actually remembers.✔ Craft a Clear Structure – Use storytelling and cognitive principles to organise content for maximum impact.✔ Structuring Talks for Maximum Impact – Organise your content so every minute counts and your message lands.✔ Effective Communication – Learn principles of effective communication and storytelling approaches that work.✔ Confident Delivery – Techniques to overcome nerves, use your voice and body, and engage any audience.✔ Insider Tips – Submission strategies, real-world examples, and tools from conferences and keynotes I’ve delivered.✔ Handle Q&A with Ease – Manage questions and challenging audiences gracefully.✔ Master the Logistics – From travel to tech, be prepared for every detail.What You Won’t Find:No gimmicks. No hacks. Only the fundamentals that make talks truly resonate: purpose, audience, context, enthusiasm, and storytelling.
Beautiful UK Print Edition available
“I'm an experienced presenter and still learned so much. Practical, encouraging, and insightful.” – Zero to Keynote Reader
Editions
✔ Digital Version (Global) – PDF download via LeanPub, works anywhere, immediately accessible.✔ Print Version (UK) – Beautiful, easy-to-read guide. Take it with you to conferences, noodle over it on the plane, share it with friends.
Bonus Resources
✔ Free Chapter: Generating Talk Ideas – Immediate PDF download to kickstart your next presentation.
✔ Conference Speaker Checklist – High-resolution, free for Meeting Notes newsletter subscribers. Streamline prep, deliver with impact.
Who It’s For
✔ Aspiring speakers
✔ Conference presenters wanting to land and deliver keynotes
✔ Anyone who wants to communicate clearly, confidently, and persuasively
✔ People wanting to share their experience at community events
✔ Leaders, managers, and experts presenting within the business or externally at events, conferences and trade show
About Rob Lambert
I’ve delivered keynotes worldwide, trained leaders and teams, and built communities around creativity, management, and tools.I know what it takes to go from blank page to standing ovation — and I wrote Zero to Keynote to share that process with you.✔ I run Cultivated Management — a communications and creativity leadership consultancy, where I teach leaders to communicate effectively.✔ I co-host the wildly, and unpredictably, successful Stationery Freaks podcast.✔ I share creative stories, ideas and insights via the Creative Soul Projects newsletter & YouTube channel.Different focus, same mission: helping people think, create, and communicate better.
Take the next step in delivering talks that matter:
